Hi. I’m Carl. My superpower is generating energy.
I'm an artist, a designer, a writer, a strategist, a father, a digital futurist, a tinkerer, a gamer and a geek. I love to make things and I love cars—and tattoos—and people—and music.
I’m currently a Senior Vice President, Executive Creative Director with a core expertise in content creation and storytelling for digital and social. I’m integrated, full-stack and data-driven. Also, I’m creative AF.
I oversee MWWPR’s Creative Practice and contribute to the overall strategy, definition, and development across all of MWWPR’s practice areas and offices. Previously, I was with Edelman Digital where I served as Vice President, Creative Director, leading my team in the creation of digital campaigns that were social by design.
I facilitate the ideation of on-brand, forward-thinking creative solutions across all digital, social and (sometimes) traditional media to meet client business objectives. I've been at the forefront of the integrated conceptualization, creative strategy and execution of numerous, cross-channel communications campaigns and brand experiences for clients such as Whole Foods, Barefoot Wine, Marshalls, Hershey, Nikon, Met-Rx, Tidal, Unilever, Deloitte, Tyson, Heinz, The Home Depot, Ben & Jerry’s and many others.
This site is my portfolio of that kind of work.