ANZ—ESCAPE THE ORDINARY
earned | experiential | social | digital | pr
CHALLENGE: With anticipation of Air New Zealand’s new direct flight from Chicago to Auckland, we needed to convince the locals that the ANZ flight was accessible, comfortable, luxurious and even fun.
ACTION: Drop shipping containers in the middle of downtown Chicago. Create one-of-a-kind infinity room with panoramic sound, tactile elements, and dynamic video content of iconic New Zealand landscapes.
A FEW RESULTS
• ANZ had 20.5%+ passengers and 18.8%+ more revenue than planned on the ORD-AKL flight in the first month.
• Chicago became the top performing US hub!
• More than 2,000 consumers attended the Chicago event
•Exceeded all program goals, including 50+ placements in top-tier and local desired outlets
• Generated a 4X increase in social conversation
