It's a Toughworld out there. Panasonic wanted its users to know that they were in good company when it came to product use. We gave a glimpse into that world, it's people, their industries and the way in which they used the product. A TV spot was created for general awareness and drive to web while print ads helped with awareness across the multiple verticals.

Creative Director: Carl Sorvino
Art Direction: Nik Nikolov, Greg Roman
Design: Greg Roman, Jose Aguirre
Copy: Tim Stapleton, Carl Sorvino
Dev: Joe Shorn, Visual Goodness