People Magazine Sexiest Man Alive

For the 2014 Sexiest Man Alive issue, People Magazine partnered with Ideation and Related Noise to allow anyone to feel sexy by seeing themselves on the cover of People Magazine. Participants received a photo tweeted back to them for their cover photo on a Times Square digital billboard in NYC.

Creative Director: Carl Sorvino
Art Direction: Erin McParland
Design: Erin McParland
Copy: Carl Sorvino