AXE APOLLO SPACE ACADEMY - AASA
earned | social | digital | pr | gamification

CHALLENGE: To launch Axe’s new fragrance, Apollo, we aimed for the moon and landed within the stars.

ACTION: Nothing beats an astronaut. Four tests designed to push the skill of the contestants vying for a chance to go to space.

A FEW RESULTS

• Axe sent 23 men to space!
• Participation from 88 countries
• 2.8 billion impressions
• 7.5 minute average time spent on Web Based Academy
• The most successful campaign in Axe’s history (to date)