MODEL NFT
earned | web3 | celebrity | digital | social
CHALLENGE: Amplify Kelley Blue Book’s 2022 Best Buy Awards in a unique
way that educates consumers and drives brand awareness among a
younger demographic.
ACTION: Partner with artist Bloo Woods to create KBB’s first NFT and also Marcus Scribner, to generate media attention via interviews and social content
A FEW RESULTS
• Generated more than 30 media placements across consumer lifestyle, multicultural, entertainment and general news outlets: GMA.com, AdAge, PopSugar, The Grio, BlackFilm.
• Garnered 100% positive sentiment and 100% message pull through
• 100% of coverage included mention of Model NFT by KBB.com and 72% of all interview coverage included links to Marcus’ social posts and KBB.com
