LEGO VIDIYO
earned | social | digital | mobile | pr
CHALLENGE: To help launch and garner attention for the newest LEGO product offering—Vidiyo, which was an attempt to be like a Tik Tok for kids.
ACTION: Tapped into the creativity of kids and made them the boss of Vidiyo, as the Vidiyo Kid Creative Director
A FEW RESULTS
• In 2021, Lego Vidiyo was awarded "Smart Toy Awards 2021" and also "Innovation" by the World Economic Forum
