KISS FOR PEACE
earned | social | digital | experiential | ugc | pr
CHALLENGE: AXE needed a social activation (in conjunction woth their new Superbowl ad) to help support the launch their new scent Axe Peace.
ACTION: Getting people kissing—have them take pictures of it and let the entire world see via a 360 degree integrated campaign.
A FEW RESULTS
• 40,000 photos were submitted
• Over 80,000 mentions of #KissForPeace during the campaign
• #KissForPeace trended on Twitter during Super Bowl Sunday.
