RED LOBSTER
earned | social | digital | LE product | pr
CHALLENGE: To keep Red Lobster top of mind, not only as a great place to enjoy the fancy side of dining, but also as an integral part of culture.
ACTION: Multiple internet-breaking LE merchandise pieces. Thumb-stopping content. Opportunistic news jacking.
A FEW RESULTS
• Achieved 60% share of voice (SOV) for National Biscuit Day against Popeyes and other competing brands
• Generated more media coverage than all tentpole events combined for Red Lobster in a year
• Garnered coverage in Elite Daily, Delish, FOX News, Best Products, Z100, Food & Wine, The Takeout, Scary Mommy, Fox and Friends Saturday, The Late Late Show With James Corden, and CBS This Morning
How to Correctly Crack a Lobster
Cheddar Bay Biscuit Apple Pie
Cheddar Bay Biscuit Pizza Bites
Cheddar Bay Biscuits Benedict