BIG ASS FANS
paid | digital | thought leadership

CHALLENGE: Big Ass Fans told us they wanted to stir things up, so we flipped the switch to the highest setting. With brand new messaging inspired by a parallel thought leadership campaign, we specifically targeted California and Texas during their hottest months. In addition to driving leads, we needed to drive brand recognition and consideration of the brand as a champion of the front-line worker.

ACTION: Geo-located, weather-triggered, hyper-targeted, proactive ads designed to reach the specific people influencing and making purchase decisions—and reach them we did.

A FEW RESULTS

• At the time of the latest wrap report, there were 830 leads which was a 134% increase in total leads from June, increasing from 354 to 830 by the end of July.
• A total of 373 leads are from California, 372 from Texas, and 130 from states outside of the two target locations. A vast majority of leads originated from Google Display Network ad placements.
• A total of 126 leads were attributed to social ads, with Texas ultimately driving the most leads and the lowest CPL across all platforms.
• Budget – $900K | Impressions – 76M | Clicks – 71K | Average CTR – 0.09%