BRUT

BRUTSLAP
paid | OOH | broadcast tv & radio | print | digital | website

CHALLENGE: After Old Spice dominated the advertising landscape BRUT needed something buzz-worthy.

ACTION: Enter Brut Slap. Because some men just need to be slapped. Kicking off with a launch party and supported via website, TV, and a partnership with the WWE

A FEW RESULTS:

• Brut garnered more than 4,000% increase in mentions

• There was a 23% increase within 5 weeks of the campaign.

• BRUT beat out Axe (globally) as the number 1 men’s fragrance