KING BACH PIZZA PARTY
earned | celebrity | digital | partnership | pr
CHALLENGE: Panera needed to launch their new flatbread pizza during the early days of the pandemic.
ACTION: Say “Screw Covid”. Have a #panerapepsicontest contest. Recruit actor, content creator and comedian Andrew "King Bach" Bachelor. Host a virtual pizza part with Panera and Pepsi.
A FEW RESULTS
• 39.7M Potential Impressions
• 5.1M Video Views
• 2.2M Engagements
• 8.2K Hashtag Uses
• 7.5K Eligible Sweeps Entries
• Drove more than 1,000 organic views PER MINUTE in the campaign’s first hour
