SEARCH FOR THE IMI-TATERS
earned | social | pr | gamification
If it's not ore-Ida it's NOT tater Tots. For years these Imi-Taters have been tricking innocent tot fans into snacking on an imposter tater treat. Now the Justice for Potatoes League is setting out to find and catch these imposters before they spoil another meal!
A social-based scavenger hunt using paid media and content to provide clues to users who in turn capture the Imi-taters who are hiding on the internets! So good that we launched Imi-Taters 2. Even if we shouldn’t have!