TURKEY INSURANCE
earned | celebrity | digital | partnership | pr
CHALLENGE: As the holiday season neared, Whole Foods Market sought to drive turkey-buyers in store early to prevent hazardous mid-pandemic crowds.
ACTION: Get Jamie from progressive. Lean into turkey fails. Build a website. Let folks submit their claims easily.
A FEW RESULTS
• Won share of voice in a key selling period for a national grocer by securing coverage across top-tier outlets with 100% positive sentiment and 84% key message pull-through
• Supported with widespread media outreach to top-tier national news, food and lifestyle media: USA Today, FOX Business, Today, Food & Wine, Business Insider, and more
• Most successful PR program in Progressive’s history
• Awarded Best In Retail campaign by PRovoke Media IN2 SABRE Awards
