Axe Peace Project

To launch their new scent Axe Peace we developed an activation within a 360 degree integrated campaign that was very simple. Kiss a loved one, take a photo of you kissing that loved one and share it on Instagram, Twitter or Facebook with #KISSFORPEACE. Over 100,000 submissions were received.

Creative Director: Carl Sorvino
Art Direction: Albert Lewis
Design: Nate Rosler, Albert Lewis
Copy: Larissa Verde
Developer: Chris Wise