Some Men Need to be Slapped

After Old Spice dominated the advertising landscape BRUT needed something buzz-worthy. Enter Brut Slap. Kicking off with a launch party and supported via website, TV, and a partnership with the WWE there was a 4,000% increase in mentions and 23% increase in sales in 5 weeks. In addition a revamped Facebook presence fostered participation through polls, games and product giveaways.

Creative Director: Carl Sorvino
Art Direction: Carl Sorvino, Greg Roman
Design: Greg Roman, Joe Schorn
Copy: Carl Sorvino, Tim Stapleton
Video: Skye Leith, Jose Aguirre