Tidal HiFi Social and Digital

It's not easy having HOV himself approve your work. We helped Tidal through a tough launch and bad reviews to eventually become a player in the streaming music industry. From creating artist approved posts on social to helping develop the Tidal acquisition website to launching the Beatles on Christmas Eve, we helped Tidal with copy, content & asset creation and a POV on their brand essence.

Creative Director: Carl Sorvino
Art Direction/Design: Kathryn Doherty, Carl Sorvino
Copy: Carl Sorvino

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